The way forward to the future of brand

John Luff brings clarity and spark to brand communication. His own brand of sustainable marketing is unique and stems from his deep understanding and practical experience of both brand and of Corporate Social Responsibility (CSR). He has a mind that wraps itself around the issues, takes out the complexity and put in the power of a new approach - to help you develop sustainable marketing yourself. He also helps agencies win and keep more clients by helping them steer a course through CSR for their clients.

Formerly Head of Global Brand and of Global Corporate Social Responsibility (CSR) at BT plc, he took the company into the BT Global Challenge – the world’s toughest yacht race and the world’s biggest relationship marketing programme. He has successfully helped keep BT at the top of the Dow Jones Sustainability Index for a third year in a row, as a global enterprise, and steered the launch and brand positioning of all BT’s global JVs.

John is a frequent after dinner speaker and at major conferences on the topics of leadership and communications.

John has also served on the Marketing Board of a leading European fashion house and a major European business school. He was honorary Head of the Occupational Section of the British Psychological Society.

If you’re looking for a lecture on CSR, don’t call John! But if you’re looking for the ammunition to help you make sustainable marketing a reality for your own brand, bring him in for a first-stage session. He will show you a way forward through greater understanding - a way to think multi-dimensionally about your brand. You’ll begin to understand why he believes in it passionately!

No hugging trees. (That’s a promise!) CSR and sustainable marketing is about the economics of being in business. The most corporately irresponsible business is one that goes out of business.”